When marketing feels like it's not working it's aways best to take a step back, get focused on your customer and start simplifying your marketing to start converting, before you look at growing

Here's how you can fix all of the issues that arise when either strategy or execution is missing from your marketing

How founders can make their marketing more impactful before getting in the experts to scale

The moment a business decides it now needs marketing, the chaos begins with new tools, random tactics, ideas flying in from every direction, no real ownership, and absolutely no sense of priority. Before they know it, they’ve built a machine so bloated that no one can operate it, let alone scale it. I’ve sometimes gone into a business that’s never had a marketing function, handed a bunch of log ins, expected to ‘just make leads happen’. Unfortunately, it doesn’t work that way

It’s a common occurrence, it’s coming up to quarter end and you’re looking at the latest dashboard, funnel reports, and sales figures, pleased with the almost herculean effort the team had put in. But it’s not enough, there’s something wrong and no one can quite understand why nothing seems to be converting or moving forward. You’re now wondering where all of the momentum going into the next quarter is going to come from and what it’s going to take to restore order to your pi

How to build out your first marketing plan when you have your marketing strategy defined

Why building a brand messaging framework is essential for your business

As you start to build your strategy, you’ll need to understand more about the marketplace you’re trying to position yourself within. You’ll need to know who all of the key players are, what they do and how they do it. The key is to not get too caught up in comparing yourself to your competitors but more paying attention to what they do. And for this you’ll need to conduct some competitive analysis. Competitive analysis is a fundamental exercise in building out your GTM strate

Your business is growing, you’re seeing the results, you know you’ll need help with marketing at some point but you’re still not quite ready to hire a full-time marketer or agency just yet. The good news? You don’t need to rush that decision, just yet anyway. However, you will need to start getting into the mindset of a marketer, so that it will give you a core understanding of the task at hand, and to set your business up for growth. Here’s how to build a marketing mindset t

What are some of the AI skills that business want from marketers and does that match with expectations?

What research you should do before and during your GTM strategy sessions to ensure that everyone is on the same page about results

An overview of the foundations you need to put in place to get started on your brand building journey