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How to put together your first marketing plan
How to build out your first marketing plan when you have your marketing strategy defined
Aug 265 min read


How to conduct your competitive analysis and market research well
Over the years I’ve been faced with two schools of thought when it comes to performing a competitive analysis research project - the...
Jul 174 min read


Three key steps to start building your brand strategy
First thing’s first, I wanted to get something out of the way from the outset of this article, and that is that brand is not just your...
Jun 195 min read


The ultimate guide on how to create a messaging framework for your business
Get the ultimate guide on how you can build out your messaging frameworks to be as catchy to your prospect as possible
Jun 45 min read
![[Template] How to effectively define your Ideal Customer Profile (ICP)](https://static.wixstatic.com/media/30f6ae_24205d344dcd4c13b482048bd77430db~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/30f6ae_24205d344dcd4c13b482048bd77430db~mv2.webp)
![[Template] How to effectively define your Ideal Customer Profile (ICP)](https://static.wixstatic.com/media/30f6ae_24205d344dcd4c13b482048bd77430db~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/30f6ae_24205d344dcd4c13b482048bd77430db~mv2.webp)
[Template] How to effectively define your Ideal Customer Profile (ICP)
Use the template I use to start building out what your Ideal Customer Profile looks like
May 153 min read
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