A quick guide for founders and business leaders to work out when you need marketing. Spoiler - if you're asking the question, it's probably now.

If you’re responsible for, and currently running, the early stage marketing set up in a small business, be that whether you’re a founder, CEO, MD, or a junior marketing team of one, you’ve probably heard that you just need to do more content about a hundred times. And you nod, because it sounds about right. Then you put together a few LinkedIn posts, start putting together a couple of blogs, start a case study that never sees the light of day, and then someone will suggest th

A proper events strategy is essential to get into place as early as possible, especially if you’ve identified that’s where your prospects are. Here's how you do that.

This simple guide tells you how you can set up your Hubspot account to analyse how you can capture, track and convert leads in your pipeline when setting up your marketing operations.

How to build out your first marketing plan when you have your marketing strategy defined

Over the years I’ve been faced with two schools of thought when it comes to performing a competitive analysis research project - the obsessive ‘let’s find out everything we can and do it better’ eager beavers, and the dismissive ‘there’s nothing we’ll be able to find out from them we don’t already know’ naysayers. Two completely different ends of the spectrum, and while there’s been those that sort of occupy a middle ground, it’s often seen as a bit of a waste of time and is

First thing’s first, I wanted to get something out of the way from the outset of this article, and that is that brand is not just your logo or the colours that your website uses. Nor is it a vague list of values or something that just consumer marketers do. Building a recognisable brand is now essential to drive long-term growth and revenue. Not only does brand building set you apart in often overcrowded marketplaces, but with the right strategy it can attract customers and e

Get the ultimate guide on how you can build out your messaging frameworks to be as catchy to your prospect as possible

Use the template I use to start building out what your Ideal Customer Profile looks like