Marketing Services
I provide two core strategic marketing services, which are listed below. All are designed to help business that require a marketing function, but don't yet have the team in place to execute.
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In addition, I provide two-hour long workshops to founders and teams who want to build a strategy, execute a GTM launch, or align on KPIs and budgets, but don't know where to start.
Which service do you need?
Fractional CMO Partner
Ongoing strategic and high-level hands on support to build marketing foundations and processes to fuel growth.
Marketing Strategy Sprint
A 6-week consulting programme to give your business a clear, actionable marketing strategy and channel plan.​
Strategy Workshops
Gain strategic insight from a two hour workshop designed to bring you the clarity needed to develop strategies that grow your business. ​
Fractional CMO Partner
What's included:
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Ongoing strategic and high-level hands on support to build marketing foundations and processes to fuel growth.
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Full marketing audit - strategy, plan and numbers
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Strategic planning, messaging, and positioning
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Business alignment and stakeholder management
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Full campaign plan programme and KPI creation
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Hands-on execution where it matters
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Managing freelancers/contractors/agencies
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Weekly check-ins and async comms
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Ongoing strategic consulting
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Full reporting suite
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Resource planning and team structure
How it works:​
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An ongoing retainer across 1-2 days a week where I provide strategic marketing advice and hand on delivery where it matters the most.
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If you need a Fractional CMO, get in touch and we can set up a meeting to discuss your marketing goals and future outcomes. I will then put together a proposal for your needs.
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But, first, get in contact for an initial chat
Marketing Strategy Sprint
How it works:
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A 6 week programme of consulting and high level self guided templates designed to ensure that you build a full marketing strategy and channel plan to start supporting business growth.
Week 1: Marketing strategy fundamentals and the customer
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1 x call on why a defined audience is important and how to build your ICP
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Task: Build out your ICP (with template)
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Task: Fill out a pain points and proof matrix template
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Written feedback on documents
Week 2: Competitive landscape research
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1 x call on what’s included in competitive research and how to use it
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Task: Build out a competitive research template and find out how your customers market themselves
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1 x call with feedback and next steps on applying customer research
Week 3: Messaging building blocks
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1 x messaging and brand strategy workshop (online via Meets/Teams)
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Document with personality and tone of voice guidance sent
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Task: Build your own company story with template
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Feedback on company story
Week 4: Messaging framework
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1 x call on how to build out a messaging framework
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Task: fill in the messaging framework template with your company’s messaging structure
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Optional extra call if required
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Feedback on messaging framework
Week 5: Marketing plan
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1 x workshop on what to include in a marketing plan and how to focus on channels that convert
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Task: fill out marketing plan template
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Feedback on plan
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1 x call to discuss budget and KPI creation
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Optional templates for budget and KPIs
Week 6: Marketing resource mapping and recommendations
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1 x call to discuss progress, planning out resource and next steps
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Task: map out marketing resource required
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Feedback on marketing structure
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1 x final call to tie up project
Follow up: 2 x call included when you want them to check on progress
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Sprint Outcomes:
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By the end of this 6 week sprint, you’ll have:
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A clearly defined ideal customer profile (ICP) and deep understanding of their pain points.
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A competitive landscape analysis that shows exactly how you stand out.
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Messaging that resonates and a company story that sells.
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A focused marketing plan with the right channels, budget, KPIs, and resourcing to deliver results.
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Get in touch to discuss your strategic marketing needs
Strategy Workshops
What's included:
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1. Marketing Strategy Foundations
Define your audience and direction before you execute.
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Clarifying the ideal customer profile (ICP)
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Mapping pain points and proof points
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Prioritising short-term vs. long-term plays
2. Brand Voice and Messaging Clarity
Define your brand voice and narrative.
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Personality and tone of voice development
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Core brand story creation
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Quick wins for consistent messaging across channels
3. Marketing Plan Building with Budgets and KPIs
Build a marketing plan that delivers ROI.
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Channel prioritisation
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KPI and budget mapping
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First 90-day action plan
4. GTM Strategy and Launch Foundations
Make your next product launch land properly
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Positioning and launch messaging
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Timeline and channel mix
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Cross-functional coordination
How it works:​
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Workshops last two hours and will require preparation beforehand, which will be explained in the confirmation email.
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Workshops can be either delivered one on one or for whole teams and are delivered online.
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Get in touch to discuss through your particular workshop requirements.