Marketing Services

A Fractional CMO is a part-time senior marketing leader who will work directly with the CEO or founder of a business to assess, fix and implement marketing strategy, processes and promotion over the course of 1-2 days a week. Being self-employed and part-time is often seen by forward thinking businesses as a great cost-effective way to build and implement marketing structure before hiring a full time marketing employee.

Fractional CMO projects or engagements usually last for between 6-12 months, sometimes even longer, based on working one day per week with a business and building on strategy, processes and promotion structure.

A Fractional CMO will come into a business and typically spend the first few days of an engagement assessing, asking questions, digging into past results and financials - essentially looking under the bonnet of a business to audit and then recommend the best course of action. I do this too and then will work with you to build your strategy, will start to execute your plans, and then help you hire the permanent team to grow that plan.

Very rarely do I speak with SMEs and startups who have a full strategic overview of their ICP, messaging, competitive landscape and marketing acquisition plans. If you do and just want it actioned, then you don't need a Fractional CMO and are more likely to require a junior operator to bring your plan to life. I have people in my network that I can recommend. If you're not sure who you are targeting and with what message, then it's likely that there will need to be some strategic work to build the foundations in order to utilise marketing to grow your business. That's where I come in.

Great, when you book in a discovery call I will always advise you on what marketing you could potentially benefit from and what that could look like. Additionally, if I believe that your issues could be solved elsewhere, for example with Ops or Sales support, I will always advise that too. Any frameworks, insights, consulting arrangements and audits fall inside of paid for project work, which I'm more than happy to discuss further on another call.