Marketing Services
I provide two core strategic marketing services, along with workshops, which are listed below. All are designed to help business that require a marketing function, but don't yet have the team in place to execute. I'm also available to consult in an advisory role alongside your leadership teams in order to help your teams get aligned.​
Which service do you need?
Fractional CMO Partner
Ongoing strategic and high-level hands on support to build marketing foundations and processes to fuel growth.
Marketing Strategy Sprint
A 6-week consulting programme to give your business a clear, actionable marketing strategy and channel plan.​
Strategy Audit Workshop
Gain strategic insight from a two hour workshop designed to bring you the clarity needed to develop strategies that grow your business. ​
Fractional CMO Partner
What's included:
​
Ongoing strategic and high-level hands on support to build marketing foundations and processes to fuel growth.
-
Full marketing audit - strategy, plan and numbers
-
Strategic planning, messaging, and positioning
-
Business alignment and stakeholder management
-
Full campaign plan programme and KPI creation
-
Hands-on execution where it matters
-
Managing freelancers/contractors/agencies
-
Weekly check-ins and async comms
-
Ongoing strategic consulting
-
Full reporting suite
-
Resource planning and team structure
How it works:​
​​
An ongoing retainer across 1-2 days a week where I provide strategic marketing advice and hand on delivery where it matters the most.
​
If you need a Fractional CMO, get in touch and we can set up a meeting to discuss your marketing goals and future outcomes. I will then put together a proposal for your needs.
​
But, first, get in contact for an initial chat
Marketing Strategy Sprint
How it works:
​
A 6 week programme of consulting and high level self guided templates designed to ensure that you build a full marketing strategy and channel plan to start supporting business growth.
Week 1: Marketing strategy fundamentals and the customer​
Week 2: Competitive landscape research​
Week 3: Messaging building blocks​
Week 4: Messaging framework​
Week 5: Marketing plan​
Week 6: Marketing resource mapping and recommendations ​
Follow up: 2 x call included when you want them to check on progress
​
Sprint Outcomes:
​
By the end of this 6 week sprint, you’ll have:
​
-
A clearly defined ideal customer profile (ICP) and deep understanding of their pain points.
-
A competitive landscape analysis that shows exactly how you stand out.
-
Messaging that resonates and a company story that sells.
-
A focused marketing plan with the right channels, budget, KPIs, and resourcing to deliver results.
​
Get in touch to discuss your strategic marketing needs
Strategy Audit Workshop
What's included:
​
1. Marketing Strategy Foundations
Audit and refine your audience and direction before you execute.
-
Clarifying the ideal customer profile (ICP)
-
Mapping pain points and proof points
-
Prioritising short-term vs. long-term plays
2. Brand Voice and Messaging Clarity
Audit and refine your brand voice and narrative.
-
Personality and tone of voice assessment
-
Core brand story creation
-
Quick wins for consistent messaging across channels
3. Marketing Plan Building with Budgets and KPIs
Assessing your marketing plan to deliver ROI.
-
Channel prioritisation
-
KPI and budget mapping
-
First 90-day action plan
How it works:​
​​
Workshops last two hours and will require preparation beforehand, which will be explained in the confirmation email.
​
Workshops can be either delivered one on one or for whole teams and are delivered online.
​
Get in touch to discuss through your particular workshop requirements.