Marketing Services
I provide two core strategic marketing services, along with a refocus session, which are listed below. All are designed to help business that require a marketing function, but don't yet have the team in place to execute. I'm also available to consult in an advisory role alongside your leadership teams in order to help your teams get aligned on marketing.​
Which marketing service do you need?
Marketing Refocus Session
Not sure what's working or if your current strategy or plan is fit for purpose? Let's go through it in a 90 minute session and get some actionable steps for you to take.
Marketing Strategy Sprint
A 4-6 week consulting programme to give your business a clear, actionable marketing strategy and channel plan.​
Fractional CMO Partner (Marketing services partner)
Ongoing strategic and high-level hands on support to build marketing foundations and processes to fuel growth.
Marketing Refocus Session - £195
For your marketing refocus session, we’ll dig into how you’ve approached your marketing so far, the results you’ve seen, and some of the ideas that you’ve had that you want to implement but don’t have the time.
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We’ll discuss who your ideal customer is that you’re looking to target (and how to figure this out), look at the messaging you’re using and look at all of the ways you can improve your current marketing system without adding anything extra.
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You’ll come away with 4-5 clear action points that you can make to improve how you approach your marketing and how you can start to see better results from it.
How it works:​
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Refocus sessions last 90 minutes and will require light preparation beforehand, which will be explained in the confirmation email.
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Who this is for:
This session is perfect for solos, consultants, and service-based businesses who want to refocus their marketing on to what works. Also great for SMEs who need initial direction.
Marketing Strategy Sprint - £1,195
How it works:
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A 4-6 week programme of consulting and high level self guided templates designed to ensure that you build a full marketing strategy and channel plan to start supporting business growth. This includes:
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Establishing your ICP
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Competitive landscape research​​
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Messaging framework​
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Marketing plan​
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Marketing resource mapping and recommendations ​
Follow up: 2 x hour long calls included when you need them to check on progress
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How it works:
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By the end of this sprint you’ll have your ICP, competitive landscape, messaging framework and plan completed and ready to launch​​. The sprint includes a weekly call per subject and templates for your to fill in to complete your strategy.
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Who it's for:
​SMEs, startups, solos and anyone who wants to build a scalable marketing strategy to implement themselves .​
Fractional CMO and Marketing Partner £POA*
What's included:
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Ongoing strategic and high-level hands on support to build marketing foundations and processes to fuel growth and implementation. Includes:
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Marketing audit - strategy, plan and numbers
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Strategic planning, messaging, and positioning
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Full campaign plan programme and KPI creation
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Hands-on execution where it matters
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Training junior marketers and cross-functional teams on marketing
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Weekly check-ins and async comms
How it works:​
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An ongoing retainer across 1-2 days a week where I provide strategic marketing advice and hands on delivery where it matters the most.
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Who it's for:
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SMEs and startups that have got as far as they can with founder-led marketing and need to scale. Or have junior marketers in place but need fractional leadership to deliver strategy, processes and structure.
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*Overall price will depend on the scope, scale and time required for the retainer or project