Marketing Services
I provide three core strategic marketing services, which are listed below. All are designed to help business that require a marketing function, but don't yet have the team in place to execute. I'm also available to consult in an advisory role alongside your leadership teams in order to help your teams get aligned on marketing.
Which marketing service do you need?
Marketing Growth Detangler
Designed for businesses that are starting from zero when it comes to marketing activity and processes. You may have explored some activity previously and are maybe looking again. This has the outcome of gaining clarity on the first steps.
Marketing Growth Roadmap
For founders and businesses that have been running marketing activity for a while but are unsure if anything is working and whether they're even targeting the right people. You'll come away with the plan to do what works for you.
Marketing Growth Accelerator
The package for businesses who know that founder-led marketing has its limits and know they need a clear strategy, plan and toolkit to start growing marketing into a full business function and discipline. The full DFY service.
Marketing Growth Detangler
For the Marketing Growth Detangler, get an insight into the actionable steps that you can take to improve how you approach marketing and see the results within your business.
Within the workshop we'll discuss who your ideal customer is that you’re looking to target (and how to figure this out), look at the messaging you’re using, and explore some of the ways you can improve your current marketing system, without adding any extra work.
You’ll come away with a full report on how you can improve your current marketing processes and activity, and a 90 day plan to establish great marketing habits to build consistent and sustainable systems to get started on marketing your business.
What you get:
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1.5 hour workshop
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A Marketing Audit write up report with a full assessment of your current activity and processes with recommendations on how to improve
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Full 90 day plan in priority order to get you consistent with marketing activity
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Follow up 30 minute check in call for any questions
Who this is for:
Founders, CEOs and business leaders from B2B SMEs and SaaS start ups who don't know where to start with their marketing efforts, or are doing some activity but are not sure if it's right or working.
Marketing Growth Roadmap
For the Marketing Growth Roadmap we get strategic and explore in-depth your audience, your messaging and all of the core marketing strategy pillars that will show if something is broken, or could be leaking leads and revenue.
We’ll explore what’s been working, what hasn’t worked and what could be better to start to identify some of the ways that your marketing can start to work a little bit harder for you while you start to build out your team.
The final audit and the strategy will provide a clear step by step roadmap of what your business will require in order to start generating the interest it needs to start to grow.
Who this is for:
For founders and businesses that have started doing marketing themselves and are starting to understand that there needs to be a clear strategy, plan and processes in place to start to grow beyond this stage.
What you get:
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2 hour workshop
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A Marketing Audit write up report with a full assessment of your current activity and processes with recommendations on how to improve
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A full Marketing Strategy which takes the audit recommendation and maps out your audience, messaging, positioning and steps on how to activate your marketing strategy and plan
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Six-month marketing plan to get you on track and consistent with your marketing
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Priority campaign recommendations and build guidelines
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1 hour call for any questions and to complete handover
Marketing Growth Accelerator
Perfect for if you’re looking to grow beyond founder led growth and really start to grow the foundations of building a marketing team, the Marketing Growth Accelerator will give you all of the tools to do just that.
This is designed to give you the roadmap and the tools to start building consistency and accountability across business decisions, commercial conversations, and what your customer wants.
With the Marketing Growth Accelerator, you’ll be able to start making longer-term marketing decisions that help shape the business in quarters and years to come, rather than just focusing on short-term wins within the business.
Who this is for:
For founders and business owners who know they cannot do their own marketing any longer and need a clearly defined path in order to do so through a done for you strategy and build process, speeding up decision making and growth plans.
What you get:
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Initial 2 hour workshop
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A Marketing Audit write up report with a full assessment of your current activity and processes with recommendations on how to improve
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A full Marketing Strategy which takes the audit recommendation and maps out your audience, messaging, positioning and steps on how to activate your marketing strategy and plan
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Six month marketing plan
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This package includes a BUILD component, which will include:
- Follow up 1 hour call to go through STRATEGY and BUILD phases
- An easy to follow Marketing Operating System
- Website messaging refresh (homepage + key conversion pages)
- A content system including themes, formats and publishing frameworks
- Campaign toolkit templates for campaigns
- KPI dashboard to measure lead volume and conversion
- Reviewing your marketing tech stack with recommendations -
1 hour call for any questions and to complete handover
Pricing and timelines
Marketing Growth Detangler - £749
Paid upfront
Delivered in one week from workshop
Marketing Growth Roadmap - £1,949
50% upfront, 50% on project completion
Delivered in three weeks from workshop
Marketing Growth Accelerator - £3,549
50% upfront, 50% on project completion
Delivered in 8 weeks from workshop