What is a Brand Messaging Framework (and why do you need one)?

If you want your business to sound clear, consistent, and confident, you will need a brand messaging framework.

This messaging framework will ultimately be the backbone of your external communication and campaigns as it brings together key elements, such as your elevator pitch, positioning, mission, and value proposition. It’s so important because it will shape every customer touchpoint so that it tells the same story.

>>Find out more in the Ultimate Guide to Building a Messaging Framework

What your Brand Messaging Framework should include

• Elevator Pitch: a 20-second summary of who you help and how.

• Positioning Statement: explains your audience, solution, and benefit.

• Mission Statement: why you exist and who you serve.

• Value Proposition: the clear outcome customers get by choosing you.

Why a Brand Messaging Framework Matters

A strong brand messaging framework will:

• Build trust through consistent communication

• Align your teams across the business so everyone speaks with one voice

• Make your marketing (and sales) sharper and more effective

• Highlight what makes you different from competitors

In short…

Your brand messaging framework should be driving impact across your entire business. Get it right, and every campaign, pitch, and piece of content will work harder for you.