Samantha Tanner

I’m chatting to founders every week about the problems they’re finding with their founder-led marketing programmes. A lot of it is thinking that they’re behind because they’re not following the popular LinkedIn advice, which they’re absolutely not. That’s because most marketing problems show up structurally and not visibly, which isn’t at all exciting, but incredibly important to know about. So here’s the 5 things I look for when working with a new client to figure out what needs to be...

There’s no one single marketing playbook that you can apply to your business to bring in all the revenue and leads. Because if there was I wouldn't need to be writing this blog post. I'd be in my penthouse pool looking out over a luxury skyline wondering what my chef will be cooking up for lunch. The reason I'm not is because even though issues with marketing may show up in the same way, every single business is different, each with different markets, challenges, opportunities, audiences,...

When marketing feels like it's not working it's aways best to take a step back, get focused on your customer and start simplifying your marketing to start converting, before you look at growing