The benefits of hiring fractional marketing support for your business

Fractional marketing is when you hire an expert on a part-time or project basis, which enables you to quickly execute specific projects, gain strategic advice or fill gaps within a marketing team. In short, fractional marketers are freelance consultants that you can hire flexibly at a fraction of the cost of a full-time, permanent employee. You can hire fractional marketing managers, directors and even CMOs, depending on the level of execution or strategic impact you need within your business.

What are the benefits of fractional marketing?

It’s super cost-effective

If you’re a business with a small marketing team, or even without a team at all, hiring full-time marketers at scale is an expensive, long and arduous process. If you know that you need marketing support quickly, then hiring a fractional marketer can save you both time and costs in the long run by enabling you to hire for the skills that you need now. For example, a start-up will know that it needs a senior marketing hire but it just won’t be able to cover the salary that a star hire will demand. Hiring a fractional CMO who works part-time, maybe 1-2 days per week, enables them to hire the expertise they need but at a fraction of the price.

Flexibility to scale up (or down)

For some businesses, marketing requirements can fluctuate throughout the year due to a variety of reasons - seasonality of products, holidays, sick leave, maternity leave, or an overall increase in demand. Fractional marketing enables you to bring in the experts you need when required to assist with the extra workload, and likewise, when things quieten down you can also scale back. The key here is to ensure that you have the right fractional support for the gaps that you want to fill (i.e. are you looking for a generalist or a specialist?) and ensure that you communicate the timescales up front.

Gain expert perspectives and new ideas

I once joined a company as the first full-time marketing hire and within a week I had completely flipped the idea of what marketing would mean to that company. I built reports and dashboards showing how the efforts had been working, built a GTM team to launch products and crafted a 12-month plan and strategy showcasing immediate, short and long-term ideas that will benefit the business. They’d never had any form of marketing support and had asked operations and sales to grow the function, which didn’t work, so they’d gone through the process of hiring me, two years after they should have done.

The moral of the story here? Fractional marketing support would have given that business a much-needed boost and injected a new way of thinking that could have improved the revenue figures years before. Businesses don’t always need to wait out the approval process of a full-time hire when a fractional head of marketing could have changed the course of the business early on.

Will fractional marketing work for your business?

If you know that you need marketing assistance but you need cost-effective and flexible expertise then fractional marketing could be the service that helps elevate your business goals. 

To discuss how fractional marketing services can help you, get in touch, tell me a little about what you require and we can then have a chat about how I can help.