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Building scalable marketing engines for B2B businesses that have outgrown the founder led approach

Fractional marketing leadership and consulting for SMEs and Startups who want to scrap the DIY approach to grow properly.

Fractional Marketing and Strategy Services
 

1

Marketing Refocus Session

Not sure what's working or if your current strategy or plan is fit for purpose? Let's go through it in a 90 minute session and get some actionable steps for you to take

2

The Strategy Overhaul Sprint

If you're looking to shape your strategy by yourself over the course of 4-6 weeks with the help of calls and templates, then this service is for you

3

Fractional Marketing Leadership

Need someone to come in to build the strategy, shape the structure and build your marketing function? This service is for you.

I'm Sam, your expert fractional marketing partner

I love helping small businesses and startups solve their biggest strategic marketing challenges, as that’s where I’ve learned the craft by leading teams through scrappy, fast-moving strategy and campaigns. 

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How I do this is by building the necessary marketing foundations and processes for the function to start contributing the key areas of brand awareness and commercial success (which are not exclusive of each other).

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There's a lot of marketing noise out there, making it difficult to figure out what to do and what's not important. I will help you make sense of your current position, the options available and help you build a strategic plan to grow your business.

How I work as your fractional marketing partner

1. Discuss - goals, ideas, outcomes

2. Audit - all activity and results so far

3. Strategise - sort your ICP and pillars 

4. Build - strategy, processes and plan

5. Optimise - from initial execution results

Who I work with

  • Startups and SMEs who have done as much as they can through the founder-led approach

  • Businesses where junior marketers need leadership and strategic oversight

  • Established B2B businesses who can't rely on referrals anymore and need an engine

  • Solos, consultants, service-based businesses that require a marketing reset and refocus

Testimonials

"We've recently launched an events arm to our business and asked Sam to help me with website copy, social media and provided advice on the plan and channels to use. I'm extremely happy with all the work Sam has helped with and all the advice given, she's amazing. Thank you."

Owner, TLC Furniture

"Sam is one of those marketing leaders who genuinely seeks to build an effective relationship with those around her [and] has also been responsible for generating significant pipeline via well considered campaigns. Sam has also been a lot of fun to work with."

Sales Director, Crossword Cybersecurity

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