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Building scalable marketing systems and engines for B2B businesses that have outgrown the founder-led approach

 Marketing consulting, advisory and build for SMEs and Startups who want to scrap their DIY approach to marketing and create growth properly.

Marketing Consulting and Strategy Services
 

1

The Marketing Audit and Refocus 

Not sure what's working or if your current strategy or plan is fit for purpose? Let's go through it in a 90 minute session and get some actionable steps for you to take

2

The Strategy Overhaul Sprint

If you're looking to shape your strategy by yourself over the course of 4-6 weeks with the help of calls and templates, then this service is for you

3

The Marketing Leader Retainer

Need someone to come in to build the strategy, shape the structure and build your marketing function? This service is for you.

I'm Sam, your expert marketing consultant partner

If you’ve arrived here only knowing that you need marketing but have no idea what that looks like or even that’s what you actually need, then you’re absolutely in the right place.

 

I help founders like you solve the biggest issues and challenges when making the transition from no or limited marketing activity into a function that delivers consistently.

 

Not everyone is a marketing expert (despite what social media tells you) and that’s OK. Because that means we’ll be able to work through what makes you and your business different and plan what that system looks like, without the noise of what you should be doing.

 

I will absolutely pitch myself permanently on that hill that every business is different, and despite having similar challenges, the solution will always be something that’s very much unique to you and to your business.

 

Sure, I’ll ask why and how a lot but I’ll also make sure that you understand what is going on at every stage I take founders on between discovery, fix, build and grow. There'll be no jargon or renaming of marketing strategy here, just solid and actionable marketing advice designed to help you grow.

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How I work as your marketing consulting partner

1. Discuss - goals, ideas, outcomes

2. Audit - all activity and results so far

3. Strategise - sort your ICP and pillars 

4. Build - strategy, processes and plan

5. Optimise - from initial execution results

Who I work with

  • Startups and SMEs who have done as much as they can through the founder-led approach

  • Businesses where junior marketers need leadership and strategic oversight

  • Established B2B businesses who can't rely on referrals anymore and need a marketing engine

  • Solos, consultants, service-based businesses that require a marketing reset and refocus

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Testimonials

"We've recently launched an events arm to our business and asked Sam to help me with website copy, social media and provided advice on the plan and channels to use. I'm extremely happy with all the work Sam has helped with and all the advice given, she's amazing. Thank you."

Owner, TLC Furniture

"Sam is one of those marketing leaders who genuinely seeks to build an effective relationship with those around her [and] has also been responsible for generating significant pipeline via well considered campaigns. Sam has also been a lot of fun to work with."

Sales Director, Crossword Cybersecurity

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